Publishers from NowThisNews to The New York Times have apparently found that they can better capture Facebook users’ attention by allowing them to consume the video with the sound remaining off. They’re also adapting to this new video platform in fascinating ways.įor example, if you’re like me, you might have noticed yourself reading some of the videos in your feed. Meanwhile publishers are seeing a corresponding explosion in video views and engagement. … The result was, in Cox’s words, “completely rad.”Īs a result of this change, my news feed is now exploding with motion. Cox’s team assuaged these fears by turning the sound off by default: Facebook autoplays are silent until users choose otherwise. There were internal doubts about video autoplay - few things on the web are as annoying as an unwanted video stream with a loud, distracting soundtrack. Then they made a critical tweak, as this Fortune article notes: In 2013, the developers and designers at Facebook made a significant change to their user experience.įrustrated with the level of video engagement and inspired by the Daily Prophet newspaper from the Harry Potter movies, they set their video player to autoplay as the user scrolls through his or her newsfeed. How Facebook Is Bringing Back The Silent Newsreel
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |